I’m proud of you guys, for you have out-viewed my other blog, and I don’t send out any notices here. (Oh, I'll place a notice on Twitter.) I don’t know who you are, but I’m glad you’re here and would love to have you check in.
My other side is www.wishonwhitehorses.com, probably confusing for one might wonder if it’s about horses or wishing or what. See, I’m not good at branding. (Every time I pull out that big branding iron I burn myself.)
But we’re writers. We band together. We encourage each other. We write because we must, and in that we understand each other.
I got this from Seth Gobin’s blog:
The best way to build a brand that matters, a story that spreads, an impact that we remember, is to understand a simple but painful trade-off:
If you want to stand for something,
You can't stand for everything.
"Anyone can be our customer and we will get you what you want..." is almost impossible to pull off. So is, "we are the cheapest and the most convenient and the best."
It didn't work for Sears, or for Chevrolet or for Radio Shack. It definitely doesn't work for the local freelancer, eager to do whatever is asked. (It used to work, but no longer does. Think of the Sear's catalog, and Montgomery Ward, for a long time they dominated the field.)
Relentlessly trimming an offer, combined with a resolute willingness to say, "no," are two characteristics of great brands. And linchpins, too.”
Now listen to this. If you’re trying to get media followers, it can eat you up trying to out-number the other guy. And Banks, and Hospitals, for heaven’s sake. “Like us.” Does that really increase their business?
Last night I heard this: there is a girl on social media with 8 million followers. EIGHT MILLION. And all she does is show pictures of her derriere.
What is she standing for?
Attention?
Well, she got it.
Now to make a living she will have to find something to sell.
Butt pictures can’t last forever.
